Portfolio Every project below has one thing in common, a measurable result. From platform migrations to lead generation, here’s a sample of the impact I’ve helped drive for teams and organizations over the years. Hover over each image to learn more. Portfolio HeggertyProject managed the WooCommerce to Shopify migration, delivering an immediate lift in ecommerce revenue. Virginia Department of Fire ProgramsWebsite migration to meet federal accessibility standards and development of a new online permits feature. Piedmont Door ServiceDevised SEO optimizations, leading to a 30% increase in leads. Transaction Network ServicesManaged the implementation of new WordPress modules across the entire website. Transaction Network ServicesRedesign of landing pages for a modern look & feel. Atlantic Union BankLed the replatforming of the CMS/Website. Atlantic Union BankConducted A/B testing for Lead Generation Forms resulting in doubling MQLs. BB&T SecuritiesImplemented UX changes that resulted in an increased usage of secure client websites. BB&T SecuritiesRevamped the look & feel of the public website and 200+ micro sites for financial advisors. Children's HospitalDevised a social networking/e-Newsletter strategy that increased brand awareness and online donations. Circuit CityGuided promotional campaigns for medium to large-scale events, including sponsorship materials for the ESPN X-Games. Circuit CityRevitalized the Sweepstakes program. Resulting in it becoming the number one source of email acquisition and a new online revenue channel. Circuit CityAssisted with national marketing campaigns with print and digital elements. Philip MorrisImplemented content layouts, navigation and functionality enhancements which maximized the company’s online presence in attracting qualified candidates. The Martin AgencyIdentified discrepancies in GEICO’s radio advertising spend, leading to $500K in cost savings for the agency.
