About
Personal
I live in Richmond’s West End with my wife, our two kids, a Boston Terrier and a bearded dragon. It’s a full house and the dragon is the only one who stays calm about it.
Life keeps us busy, but we protect Friday movie nights, a monthly family outing and one big trip together every summer.
When I have free time, I’m restoring our Cape Cod house, which is 70+ years old and never runs out of projects or tinkering with whatever vehicle I currently have in pieces. I also play Fortnite with my son (I get more Victory Royales than he does these days), read whatever new book I’ve picked up and skateboard around town with friends who should know better by now.
Professional
I have 15+ years of experience leading website and digital experiences, building digital roadmaps and driving SEO across healthcare, financial services, communications, retail, government and SaaS.
I take pride in moving fluidly between strategy and execution, planning the roadmap, then getting hands-on to build it. Problem solving is my specialty and managing websites and digital initiatives is my passion.
“Your website and the customer digital experience still matters. It is how you are perceived”
As we’re becoming a TikTok nation, attention spans are limited and users need to find what they’re looking for fast or they’re gone. I believe a website or digital platform should do two things at once, create a genuinely good experience for the people using it and meet the goals of the organization behind it. Neither should come at the cost of the other.
Interested Tibits
- Can read lips (due to a hearing loss)
- Have visited over five countries
- Ability to recite quotes from the movie "The Lost Boys"
- Can still do a kickflip on a skateboard
- Received a mention in the Wall Street Journal
- Worked as a roadie for a night for Keanu Reeves's band Dogstar
Areas of Expertise
Software and Platform Experience
- WordPress
- Semrush
- GA4
- Google Search Console
- Shopify
- Pantheon
- BrightEdge
- Microsoft Clarity
- Salesforce
- Kentico
- Bynder
- Adobe
- Screaming Frog
- PageFreezer
- Hubspot
- Google Tag Manager
- Hotjar
- LinkedIn Insights
- Advisor Websites
- OneTrust
- Monday
- SiteImprove
- TeamSite
- Vimeo
- Wrike
- Yext
- YouTube